Design Brief

​

Ethnographic Research of  general coaches in India.

Travelling by train in general coach for long and short distances  and experiencing the journey and empathize with the train travellers.

Covering the major stations and places, studing the typography and geographical conditions which effect peoples behaviour. 

Observing the users, detail study of ergonomics and postures.

Visit to Railway coach factory Kapurthala to have in depth knowledge on process of making of a train coach, its material, parts, colour, Trims and finishes.

​

​

 

 Colour palette for the upcoming trains Uday, Tejas, Antyodaya, Hamsafar, Deendayalu.

​

Suggest colour palette & trims for interiors for upcoming  trains and coaches consisting of literal as well as metaphorical sense of the name of the train.

Uday (Double-deckers): For those travelling on busy routes

​

​

The double-decker Uday trains have been introduced with the intention of increasing passenger capacity in railway services on busy routes. These trains will run overnight, connecting major cities across the country.

“Uday” literally means sunrise. This is the name given to double decker reserved train Rise is symbolic of a new start bringing a new hope and happiness.

• Sunrise is a transformation time of darkness to bright side which makes it more valuable and important in each ones lives.it gives a sense of new beginning. Sunrises provide an opportunity to look forward to think ahead. It’s a time for dreamers to dream and a moment of positive affirmations. Morning hours show dedication and devotion. The morning dew are pure which seem like pearl making the morning incredibly beautiful.

• Sunrise is one of the important phenomena in Indian context. Sunrise is worshipped and adored for wealth, prosperity and spirituality. It is energetic but soothing to eye.

• Uday metaphorically represents development. Emphasis on advance technology, new inventions, creating a new culture, bringing growth in society.

Features of morning rise Extracted key words from the morning rise its features, characteristics, and other related aspects of dawn.

ANTYODAYA

• For the economically backward class.

• These superfast trains, which will have only unreserved coaches, will focus on transporting the common man in a time-bound manner without burning a hole in his pocket.

• Antyodaya is the Anna Yojana (AAY) is an Indian government sponsored scheme for ten million of the poorest families. Antyodaya is the name given to unreserved train running in dense routes. Antyodaya is significantly used for poor families who are economically low..

• The two mood boards Shaping the Raw and Rustic view reflects rural citizens and their lifestyles. Rawness is core characteristics of rural India. Hands on materials, mud houses, utensils, and other lifestyle items are made from local materials available.

• The Mood Shaping the raw shows the artisans and craftsmen who use mud and other local materials to give shape which is mesmerizing. Making raw to more of a valuable item.

• A simple living, decoration on the wall of mud house using natural colours. use of motifs from nature like trees, leaves, flowers, birds and animals bringing them closer to Natural living. Asymmetry and imperfection in the decoration makes it more appealing and appreciable.

HAMSAFAR

 

• For the middle class

• It will focus on India’s middle-class travellers, will be an exclusively three-tiered AC train with optional meals.

• The word humsafar is composed of the words "hum," which means "us" or "we" and "safar" which refers to a journey or trip.

• The colours used are - pink, blues and oranges. The mood is dreamy, mystical, and intimate.